You've survived everything life has thrown at you. Now it's time to actually live.
Sobriety coaching. Self-love coaching. Corporate coaching. Whatever addiction looks like for you — this is the way through.
You've tried everything. And something is still missing.
Maybe it's a substance you can't put down. Maybe it's a pattern you can't break. Maybe it's a life that looks fine on paper but feels hollow underneath.
Whatever it looks like for you — the exhaustion, the shame, the sense that you're running from something you can't quite name — it all leads back to the same place.
A nervous system that never learned it was safe to rest. A self that got abandoned somewhere along the way.
That's not a character flaw. That's a wound. And wounds can heal.
I know because mine did.
HI, I’M GEORGE
I help people recover. From addiction, from burnout, from themselves.
I know all three intimately. Trauma shaped me early and for years alcohol and drugs were how I managed what I couldn't face. For someone else it's the third glass of wine after a board meeting. The 5am emails. The inability to sit still without reaching for something. The shape of the coping looks different. But the exhaustion underneath it is identical.
On August 7th 2010 I got sober. And discovered that sobriety was just the door, not the destination.
What actually changed things was going underneath everything. Vedic meditation gave my nervous system its first real rest. Coaching took me into the deeper layers… the shame, the patterns, the younger parts of myself that were still running the show long after my addictions were gone. Fifteen years later I've built a life I genuinely couldn't have imagined from where I was standing.
That's what I help people build. Not just sobriety. Not just stress management. A life that doesn't need escaping. I'm really glad you're here.
3 Coaching Pathways:
01
Sobriety Coaching
The substance was never the problem. It was the solution to pain you didn't have any other way to hold. Getting sober is the beginning. The real work is everything underneath it.
02
Self-Love Coaching
The shame loop — self-criticism, guilt, the feeling you're not enough — is a survival pattern. Your nervous system learned it early. Self-love isn't a luxury. It's where healing happens.
03
Corporate coaching
High-functioning doesn't mean healed. Burnout isn't a calendar problem. It's a nervous system problem. No holiday or promotion will fix a system that never learned it was safe to stop.
Client Reviews
"I'm an executive coach. I spend my days holding space for other people. These are the only people I've ever felt safe enough to be truly honest with. That alone changed everything."
— Executive coach“I thought I had been doing the healing work for years. This was the most powerful work I have ever done. I didn't realise how much I was still carrying until it started to move.”
— Scott“George helped my partner get sober. And while that was happening, he helped me finally feel worthy of the life I had been trying to manifest for years but couldn't reach.”
— Anonymous